Hey, I’m Sam.

I write words and tell stories for conscious businesses ready to own their awesome.

Photo of Sam holding little daisies to her eyes and smiling

Need a sustainability copywriter? 

(AKA someone that cares about stuff). 


Maybe you’re here because…

  • You want to grow your business and positive impact
  • You’re not sure how to share your message and get seen online
  • You’re ready to tell your story with clarity, transparency and personality

Well, ‘scuse me as I shimmy in.

I’m a sustainability copywriter for the good folk. The movers and shakers. The businesses that are making waves — socially and environmentally. Above all else? I connect you with your dream audience by telling your story with clarity, strategy and a whole lot of heart.


Grab a map, choose your trail…

The Short Stroller

Website review

Short distance: 60 minutes

Small changes for a mighty big impact. In my website review, you bring forward your website problems and we’ll work through the solutions.

The Day Hiker

Hire my brain

Mid distance: 1 day

Fast-track your way into my schedule and get 7 uninterrupted hours of my brain. No more waiting around, we get things done in one coffee-fuelled day.

The Trailblazer

Small business copywriting package

Long distance: 4 – 6 weeks

The full shebang. Perfect for those who want to get crystal clear on their brand positioning, personality, values, audience and voice (before jumping into the copywriting bit).

“I nearly don’t want to recommend Sam, so I can keep her all to myself. Not only does she deliver stellar results time after time, but her work ethic and delivery is on point, every time. Just an overall talented and lovely human.”

Marion, Celine Martine

Photo of Sam walking in bare feet in a forest


I work with businesses that strive to do good.

But doing good doesn’t mean being perfect.

To me, it means you’ve got the courage, foresight and tenacity to make your corner of the world that little bit better. It means you want to acknowledge your impact with transparency and integrity.

I’ve worked with organic mushroom farmers. Web designers for female businesses. Australian hemp farmers. Skincare brands. Mortgage brokers. Clothing labels. The list goes on.

And one thing they all have in common? They care about purpose, connection and transparency just as much as profit.


Hey, I’m Sam Rankin.

Environmental Copywriter.

Head in a laptop.

Hands in the dirt.

Feet in the sand.

I’m an environmental science grad (read: geeks out on scientific reports), a barefooted nature lover and a graduate of Kate Toon’s Recipe for SEO Success Course. Mash these all together, add a natural rhythm for words and you’ll start to understand the kind of value I’ll bring to your business.

Photo of Sam sitting under a stick teepee smiling and holding coffee cup

Get in touch for a free 15-minute discovery call

This is the part where we introduce ourselves, have a good yarn about the weather and then you tell me about your business, vision and goals.