MELBOURNE COPYWRITER AND COMMUNICATIONS STRATEGIST
Storytelling for brands shaping tomorrow.
The home of copywriting and communications for brands doing good things. The impact-driven, the problem-solvers, the feather-rufflers. The ones putting substance behind the word ‘sustainability’.


Hey, I’m Sam Rankin.
Generally, people come knockin’ on my World Wide Web door when:
- They’ve got a lot to say, but lack the time, strategy or creative juices to say it.
- Their comms are reactive, inconsistent or kinda confused.
- They’re on the tenth draft of their website copy (and going for the eleventh).
- They’re so close to the complexity they’re no longer fluent in Normal Person.
And I? I use my skills in stringin’-a-sentence-together to create copy, campaigns and comms strategies that skip the BS and get to the crux of what makes good marketing, good marketing: telling stories that connect with humans.
“I nearly don’t want to recommend Sam, so I can keep her all to myself”
“Sam has a gift for writing in a way that is everything you’ve ever felt and thought about your business, but never been able to put into words.”
Kate Macindoe
“Can’t say enough good things about her really.”
Evie Naufal




What I do
Strategy
- Brand strategy
- Tone of voice strategy
Copywriting
- Websites and SEO
- Products
- Articles
- Emails
Sustainability comms
- Science writing
- Sustainability reporting
- Case studies
Other ways to get my brain
- Consulting and workshops
- Day rates / hourly rates
- Retainers and ongoing relationships




Ready when you are.
Drop me a line.

















