MELBOURNE COPYWRITER AND COMMUNICATIONS STRATEGIST

Storytelling for brands shaping tomorrow.

 

Mini Hippo logo, light pink and purple colours
Mini Hippo logo, light pink and purple colours

The home of copywriting and communications for brands doing good things. The impact-driven, the problem-solvers, the feather-rufflers. The ones putting substance behind the word ‘sustainability’.

Sam, a dark blonde caucasian girl sitting against a white wall. She's looking relaxed and smiling, the sun is shining over her face. She's wearing blue jeans and a black singlet.

Hey, I’m Sam Rankin.

Generally, people come knockin’ on my World Wide Web door when:

  • They’ve got a lot to say, but lack the time, strategy or creative juices to say it.
  • Their comms are reactive, inconsistent or kinda confused.
  • They’re on the tenth draft of their website copy (and going for the eleventh).
  • They’re so close to the complexity they’re no longer fluent in Normal Person.

And I? I use my skills in stringin’-a-sentence-together to create copy, campaigns and comms strategies that skip the BS and get to the crux of what makes good marketing, good marketing: telling stories that connect with humans.

 

“I nearly don’t want to recommend Sam, so I can keep her all to myself”

Marion, Celine Martine

“Sam has a gift for writing in a way that is everything you’ve ever felt and thought about your business, but never been able to put into words.”

Kate Macindoe

 

“Can’t say enough good things about her really.”

Evie Naufal

Proof? 

Pine Mountain National Park

Photo of daschund wearing a Snoot Style vest and lead

Tracks Magazine

Looking out over the ocean at the Bunda Cliffs along the Nullarbor
A close up of Sam's hands holding a beautiful pottery for the planet keep cup. She's wearing jeans and a white top.

What I do

Strategy

  • Brand strategy
  • Tone of voice strategy

Copywriting

  • Websites and SEO
  • Products
  • Articles
  • Emails

Sustainability comms

  • Science writing
  • Sustainability reporting
  • Case studies

Other ways to get my brain

  • Consulting and workshops
  • Day rates / hourly rates
  • Retainers and ongoing relationships

 

Ready when you are.

Drop me a line.

A full body portrait of Sam. She's standing on a footpath outside and leaning on a post. She's wearing blue jeans, bare feet and a white top. She has blonde hair and blue eyes.