Hey, I’m Sam.

I turn your complex ideas into clear, engaging and human language. 


Sam, a dark blonde caucasian girl sitting against a white wall. She's looking relaxed and smiling, the sun is shining over her face. She's wearing blue jeans and a black singlet.

Looking for a sustainability copywriter?

.. AKA someone who gets inside your business, frolics with your ideas, then puts them into words that sound damn good.


Maybe you’re here because you wanna…

  • Grow your business and positive impact
  • Turn complex topics into words that people actually want to read
  • Get seen online (without feeling like a used car salesman)

Well, ‘scuse me as I shimmy in.

I’m a sustainability copywriter for the good folk. The movers and shakers. The businesses that are making waves — socially and environmentally.

And above all else? I put businesses in front of their dream audience by turning ideas into clear, strategic and non-boring words.


Grab a map, choose your trail…

The Short Stroller

Website review

Short distance: 60 minutes

Small changes for a mighty big impact. In my website review, you bring forward your website problems and we’ll work through the solutions.

The Day Hiker

Hire my brain

Mid distance: 1 day

Fast-track your way into my schedule and get 7 uninterrupted hours of my brain. No more waiting around, we get things done in one coffee-fuelled day.

The Trailblazer

Small business copywriting package

Long distance: 4 – 6 weeks

The full shebang. Perfect for those who want to get crystal clear on their brand positioning, personality, values, audience and voice (before jumping into the copywriting bit).

“I nearly don’t want to recommend Sam, so I can keep her all to myself. Not only does she deliver stellar results time after time, but her work ethic and delivery is on point, every time. Just an overall talented and lovely human.”

Marion, Celine Martine

A handful of epic clients doin’ epic things

A close up of Sam's hands holding a beautiful pottery for the planet keep cup. She's wearing jeans and a white top.


I call them conscious businesses.

You know, businesses that are about more than, well, business.

They strive to do good. They want to make their corner of the world that little bit better. And they want to acknowledge their impact with transparency and integrity.

One thing they all have in common? They care about purpose, connection and transparency just as much as profit.


Hey, I’m Sam Rankin.

Sustainability Copywriter.

Head in a laptop.

Hands in the dirt.

Feet in the sand.

I’m an environmental science grad (read: geeks out on complex topics), a barefooted outdoors lover and a graduate of Kate Toon’s Recipe for SEO Success Course. Mash these all together, add a natural rhythm for words and you’ll start to understand the kind of value I’ll bring to your business.

A full body portrait of Sam. She's standing on a footpath outside and leaning on a post. She's wearing blue jeans, bare feet and a white top. She has blonde hair and blue eyes.

Get in touch for a free 15-minute discovery call

This is the part where we introduce ourselves, have a good yarn about the weather and then you tell me about your business, vision and goals.