Photo of sam jumping in front of a view of the sea


Sam Rankin.

Mornington Peninsula Copywriter.
Environmental Science grad.
Funny, sometimes.

Hey, you.


I’m not surprised you landed here — on my about page.

Because these days, we don’t just randomly buy stuff.

We buy stuff from businesses we know, like and trust. People whose values align with ours.


And in a nutshell, that’s what I do for a living. I help businesses like yours tell their story with clarity and heart, all so they can connect on a deeper level with their audience and build long-lasting brand loyalty.

But I’m rambling, aren’t I? Because I know you’re here to see if we connect.

So, allow me to indulge in a moment of pompous horn-tooting.








Sam from Copy Circle, standing in front of a dir path, she's wearing a cream dress and holding a hat onto her head

*Clears throat*

I’m Sam Rankin, founder and head writer at Copy Circle.


I have an unquenchable thirst for new thrills. I want to see it, do it, learn it and immerse in it. Whether it’s seeing what’s over the next mountain peak, kitesurfing across Brazil or getting pummelled by waves – I’m not one to sit on the sidelines.

This itch for adventure is what led me on an endless pursuit for meaningful work. In a past life, I studied nature, worked as a snorkel guide and gruelled through a hot summer of firefighting.

I travelled. I moved fast. I sat idle. But still, nothing seemed to fit right.

In school I had always loved words and storytelling. But I shushed this calling after receiving careless advice that nobody makes a living creative writing (look at me now, careers counsellor dude).

In 2019, I found the world of copywriting and jumped (feet first) into it.

Yes, I don’t have 20 years’ experience in a fancy pants agency. But I built my business from the ground up, and since then I’ve helped over 100 businesses fine-tune their message and speak to their dream audience.

Because from where I stand, writing words for determined and purpose-led business owners is one of the biggest thrills there is. Helping go-getters and change-makers find the right words lights a fire in my belly.

My favourite (kinda weird) feedback? “It sounds like you’re in my brain.”

“Sam changed the game for me! Not only is she totally brilliant at what she does – you couldn’t find a nicer, more genuine, or bigger heart anywhere.

Jen, Florence Avenue

Photo of Sams feet standing on beach rocks

I’ve done some thingys


  • Bachelor of Environmental Science, Charles Sturt University
  • Recipe for SEO Success Course Graduate
  • Member of the Clever Copywriting School
  • Digital Marketing Strategy Course, RMIT, Melbourne, Australia



I’m a proud member of 1% for the Planet


I donate 1% of my profit to individuals and organisations tackling our most pressing environmental issues.

Because in the words of Yvon Chouinard “This is not philanthropy. This should be a cost of doing business. It’s paying rent for our use of the planet”

    Photo of sea scape on Mornington Peninsula

    My business values (which are also kinda life values)

    Fuel your creativity

    I rarely get great ideas when my head is buried in my computer. I believe rest and play are fuel for creativity and good work. I’m anti-hustle and pro-getting-outside.

    Kindness is sexy

    Whether you’re the CEO of a big-shot agency or a first-time business owner, there’s no excuse not to be kind. It’s free and incredibly sexy.

    Jump in, feet first

    I don’t believe in doing things in halves. I like to leap into challenging situations so I can learn and evolve.

    Consider impact

    The hard reality is that almost everything we do has impact. Socially and environmentally. I’m all for minimising mine. I’m not perfect and I continue to learn.

    Laughter is free

    Humans are a lump of tiny cells on blue planet called Earth. We’re here for a short time – so why not try and laugh as much as humanly possible?

    No high horse

    Confidence is needed in business. But I don’t ever want to be self-righteous or arrogant, it gets in the way of real connection and asking for help.

    So that’s my story. Should we tell yours?