Photo of Sam in yellow jumper against blue sky balancing a banana on her head


Sam Rankin.

SEO copywriter.

Environmental science grad.

Funny, sometimes. 

A word of warning, this about page isn’t my best work. 

Far from it.

It’s actually not even finished yet. 

See, I outgrew my old about page and have been meaning to update it for over a year now.

But you know how it goes, I’ve been too preoccupied working on awesome client projects (like this disposal page for BioPak or this about page for Put a lid on it). 

So, I’ve decided to put this placeholder copy here in the meantime. One day there will be a brand story here that’ll knock your bloody socks off. 

But until then? I should quickly tell you that I’m an environmental science grad turned copywriter who’s worked with over 100 businesses, from ASX-listed hemp farmers to Australia’s leading NDIS training provider. I’ve helped folks like these, and many more, to define their voice, tell their story and get found on Google.

And I don’t mind telling you (if there’s any place to toot your own horn it’s an about page) I’m pretty bloody good at it. 

When I’m not here? You’ll find me in a body of salty water somewhere, sippin’ an oat cappuccino, riding my bike fast down a mountain, making a dismal attempt at reverse parallel parking my van, or telling every dog I pass in the street how good they are (spoiler alert: it’s always very very very good). 

So if you like my style (writing this placeholder copy in the notes section of my phone while waiting for my crumpets to pop) I’m ready to hear from you. 

And I can sure as hell craft a better brand story page for your business. You’re just gonna have to let me prove it. 






Sam from Copy Circle, standing in front of a dir path, she's wearing a cream dress and holding a hat onto her head

Sam is a breath of fresh air and really got to understand our brand which is just awesome! She writes from her heart and has a brilliant way of putting the information together just perfectly. Can’t wait to work more with her. She is a dream!

Sheri, Friismith Skincare

Photo of Sams feet standing on beach rocks

I’ve done some thingys


  • Bachelor of Environmental Science, Charles Sturt University
  • Recipe for SEO Success Course Graduate
  • Member of the Clever Copywriting School
  • Digital Marketing Strategy Course, RMIT, Melbourne, Australia



I’m a proud member of 1% for the Planet


I donate 1% of my profit to individuals and organisations tackling our most pressing environmental issues.

Because in the words of Yvon Chouinard “This is not philanthropy. This should be a cost of doing business. It’s paying rent for our use of the planet”

    Photo of sea scape on Mornington Peninsula

    So that’s my story. Should we tell yours?