The clear copy checklist

The clear copy checklist

How to turn dry text into fresh, digestible words Is your website text about as much fun as gridlock traffic? Are you getting lost in industry jargon and acronym land? Or do you have trouble translating your knowledge into words that the layperson will understand?...
SEO is like my mum’s pea and ham soup

SEO is like my mum’s pea and ham soup

When I was growing up, my mum earned a reputation for tweaking recipes. And by tweaking? I mean she would start cooking something, realise we were missing key ingredients, but continue cooking anyway. Her most (in)famous occasion was the time she made pea and ham...
In defence of the semicolon

In defence of the semicolon

Not quite a comma, not quite a full stop. The mysterious semicolon is as baffling as it is controversial. It’s the punctuation equivalent of shouting “but wait, there’s more!” Some use it sparingly. Others use it unfittingly. And university students throw it around...
7 DIY copywriting tips from a word nerd

7 DIY copywriting tips from a word nerd

So you want to give DIY copywriting a go. Well first of all, good on you. Writing a winning website is no easy feat. And there’s a whole lot more to it than stringing a few clever sentences together. There’s strategy, intent and research involved. So, how can you turn...