Copywriting Services
Go from “does that make sense?” to clear, conversational and converting copy.


Relationships
A client once said to me “I forgot you weren’t an employee here” and that sums up my retainer offering. I’ll become part of your furniture (whether that’s a permanent couch or temporary desk plant), freeing up internal time and contributing to your growth. Spots are super limited.
Available as:
- Ongoing retainer
- Series of day rates
- Hourly rates
- Another idea? I’m all ears



Strategy
Need a brand framework or tone of voice strategy? Together, we’ll dive into your values, audience, competitor landscape, point of difference, personality and so much more, turning those “I don’t know what to say” moments into unquestionably you messaging. Plus, I won’t just define your voice, I’ll give you practical guidance to implement it and keep it consistent.
Starting from $2500 + GST, we can dial up or down this package depending on the size of your business.




Copywriting
Websites, mostly (but certainly not limited to). Get copy that’s all the c’s: clear, clever, consistent, conversational, compelling, converting, creative and c-iconic.
- Website pages
- Articles
- Email marketing
- Product copy
- Bios
I’m also skilled in SEO copywriting (Search Engine Optimisation) to help your website rank on Google (and AEO to help get mentioned in AI overviews).


Pay for my time
Do you have a niche request that doesn’t ‘fit’ into a package (like writing the plaque above your office goldfish)? Or do you prefer to tick everything off in one go? Easy, just pay for my time.
Hire me for the hour, day, week, month – then go about your day(s) while I’m tapping away. Clear and converting copy, fast.






Sustainability communication
Having a sustainability strategy is one thing, communicating it is another thing entirely. I’ll turn your data, research and technical-speak into compelling and transparent stories.
I can collaborate with you to produce:
- Articles and blog posts
- Website pages
- Emails
- Sustainability reports
- Presentations and speeches
- Infographics
- Case studies
- Internal training
- Resources



Consulting and workshops
I offer custom consulting and team workshops on all things copywriting, sustainability communication and greenwashing. From my experience, a lot of businesses have a marketing team that are really good at what they do and a sustainability team that are really good at what they do. But the two aren’t really sure how to meet in the middle. That’s me. I’m in the middle.
“Sam’s a lovely mix of warmth and professional focus and would be a real asset to anyone looking for a wordsmith who focuses on “getting you” and the pitch just right.
Sonja Mahs, Psychologist