THE TRAILBLAZER

Copywriting for small business owners

 

Are you looking for magnetic copy that oozes you-ness?

Or are you ready to get crystal clear on who your people are so you can serve them better?

Or perhaps it’s time to get found (and recognised) online?

Photo of Sam wearing a yellow jumper against blue sky, arms out, a banana balancing on her head

My small business copywriting package is the full shebang. The long-distance trek. The Machu Picchu trail. The Everest Base Camp. You get the idea?

 

Because rather than jumping straight into the copywriting bit, we plan first, execute second. We map out the direction we’re taking before we take our first steps…

Stage one, the Brand Map
We define your values, vision, purpose, audience and personality.

Stage two, SEO copywriting
We write consistent copy to build trust and connection with your people.

Photo of Sam wearing a hat and smiling to the right of the camera

THE TRAILBLAZER

Copywriting for small business owners

 

Are you looking for magnetic copy that oozes you-ness?

Or are you ready to get crystal clear on who your people are so you can serve them better?

Or perhaps it’s time to get found (and recognised) online?

 

My small business copywriting package is the full shebang. The long-distance trek. The Machu Picchu trail. The Everest Base Camp. You get the idea?

 

Because rather than jumping straight into the copywriting bit, we plan first, execute second. We map out the direction we’re taking before we take our first steps…

 

Stage one, the Brand Map
We define your values, vision, purpose, audience and personality.

Stage two, SEO copywriting
We write consistent copy to build trust and connection with your people.

Why is brand voice so important?

As a business owner, it’s easy to get lost in the ideas swirling around in your head. To spill them out onto your website… only to realise your messaging doesn’t flow and your writing sounds different depending on your mood that day.

Your brand voice is like your business personality, which influences how you sound, write and speak.

By defining your brand voice, you can…

 

  • Get clear on your purpose, values and mission
  • Build a bold, recognisable and trusted brand
  • Make your audience feel as if they’re speaking to a real human
  • Increase your website clarity and conversions
  • Build an emotional connection with your audience
  • Get to the heart of what makes you different – and showcase it

Who’s it for?

 

  • Copywriting for small business owners that once DIY’d their website copy, and now they’re ready to add some strategy and personality to those words 
  • New businesses that are looking to start off on the right foot. They want a clear and consistent brand voice from day dot

Who isn’t it for?

Businesses that have already put a lot of love into their purpose, values, mission, audience and point of difference. If you’ve already done the groundwork, then my SEO copywriting is for you (these packages sidestep the strategy and get straight to writing).

    Photo of small white flowers on dark foliage background

    I partnered with Sam on developing my brand map and website copy. As someone who is terrified of words, I am thrilled with the result. Sam is warm, funny and incredibly skilled at navigating my ideas and creating bang on content which is authentic.

    Nicole Miran-Khan, The Hunt

    Seascape photo on Mornington Peninsula

    Stage One: Your Brand Map

     

    • 90-minute strategy call
    • A word bank
    • Brand definition
    • Services definition
    • Unique selling point
    • Customer avatars
    • Brand values
    • Vision and purpose
    • Personality
    • Copy examples
    • Presented in a tailored PDF

    The best part? Your Brand Map goes waaaay beyond your website copy. It’s a lasting resource you can use across all your business communications.

    Stage Two: SEO Copywriting

     

    • A tailored number of website pages
    • A tailored number of words per page
    • A bonus contact page 
    • Keyword research
    • Title tags, meta descriptions, image titles (for Google)
    • Pre-recorded videos to walk you through each draft
    • 2 rounds of feedback and amends
    • Wireframe (optional)
    • Final proofread
    • 6 month check in after our work together

    Get in touch for a custom quote.

     

    Photo of Sam walking along a grassy clifftop

    How do we make it happen?

    The first step

    Get in touch to arrange a 15-minute discovery call. In this call, we’ll discuss where you’re at, where you want to be and whether The Small Business Copywriting Package is right for you.

    Map out a plan

    I’ll put together a proposal based on what we discussed, with options to tailor the number of website pages. Then you can secure your spot in my calendar by paying a 50% upfront payment.

    Packing our bags

    I’ll get you to fill out a pre-briefing questionnaire. When our project start date rolls around, we’ll jump on a strategy call to brainstorm your positioning, audience and tone of voice.

    The journey

    The first stage is your Brand Map, where we’ll get clear on your purpose, values and mission. Once you’re 100% happy we’ll move to the copywriting stage. Each stage comes with two rounds of feedback and proofreading.

    The view from the top

    You’ll have a Brand Map and website copy that oozes your brand personality. Your voice will be consistent, clear and powerful. What’s more, you can refer back to your Brand Map throughout your business journey.