Photo of Sam standing in a flowery bush holding flowers to her eyes

SEO Copywriting that keeps one eye on Google, and one eye on compelling copy.

‘Coz if we strip it right back, your website has two jobs to do.

First, get found online.

Second, turn scrollers into buyers.

My SEO copywriting services help with both. 

SEO copywriting that keeps one eye on Google, and one eye on compelling copy.

 

Sam walking on a grassy knoll, she's wearing blue jeans, a white top and a brown hat

If we strip it right back, your website has two jobs to do.

First, get found online.

Second, turn scrollers into buyers.

My SEO copywriting services help with both. 

I’m an SEO copywriter from Melbourne (well, the Mornington Peninsula). And I write meaningful, clear and Google-lovin’ words.

 

Words that…

  • Build connection with your audience
  • Grow brand trust and credibility
  • Keep buyers coming back
  • Come from the heart (well, yours)

And after all that creative magic? I insert the right keywords so you can wiggle your way into Google’s good books.

Photo of hands holding a ceramic keep cup
Photo of Sam walking along a fallen tree

But hold on a head-scratching second, what is SEO?

 

SEO stands for Search Engine Optimisation and it’s all about creating your website in a way that helps you rank on Google. Done well, your site will be found in the organic search results.

There are a few pieces that make up the SEO pie. Here at Copy Circle, I specialise in the SEO copywriting bit, which is all about choosing the right (read: realistic) keywords and putting them in the right place.

 

What can I SEO-ify?

 

  • Full website copy
  • Home pages
  • About pages
  • Product descriptions
  • Sales pages

“We have a range of business needs when it comes to copywriting, and Sam has the ability to deal with them all. She keeps one eye on the SEO, and the other on quick, concise delivery – and successful in both areas.”

Anne Astorino

How do we make it happen?

Choose your path

Get in touch to arrange a 15-minute discovery call so we can get to know each other, see if we’re a good fit and discuss the project scope.

Map out a plan

I’ll put together a proposal based on our chat. If it all looks good, you can secure your spot in my calendar by paying a 50% upfront payment.

Packing our bags

I’ll get you to fill out a pre-briefing questionnaire. Then we’ll jump on a brand briefing to brainstorm your positioning, audience and tone of voice.

The journey

Writing begins. I write clear, clever and magnetic words (then weave in your keywords to speak to Google).

The view from the top

After two rounds of feedback and revisions, you’ll get a polished draft of crystal clear SEO copy that sounds exactly like you.

Photo of Sam looking out to sea

SEO Website Copywriting

Inclusions:

 

  • 60-90 minute brand briefing
  • Competitor Research
  • Keyword research
  • Up to 500 words per page
  • Title tags and meta descriptions
  • Image title recommendations
  • Two rounds of feedback and amends
  • Pre-recorded videos to walk you through your copy
  • Proofreading
  • Wireframe (optional)
  • Bonus contact and 404 error page
  • Final draft delivered in a word doc
  • 6 month check in after our project to see how your SEO is tracking

Prices vary from project to project, so it’s best to get in touch for a custom quote.

 

SEO Product Description Copywriting

 

Inclusions:

 

  • 60-minute brand briefing
  • Competitor Research
  • Keyword research
  • Up to 300 words per product
  • Title tags and meta descriptions
  • Image title recommendations
  • Two rounds of feedback and amends
  • Pre-recorded videos to walk you through your copy
  • Proofreading
  • Wireframe (optional)
  • Final draft delivered in a word doc
  • 6 month check in after our project to see how your SEO is tracking

Get in touch for a custom quote.

Photo of Sam with gardening book in front of her face
Sam, founder of Copy Circle, leaning on a dead tree branch. She's wearing a cream linen dress and smiling at the camera.

Am I the Melbourne SEO copywriter for you? 

 

I’m Sam — SEO copywriter and barefooted storyteller.

I’m here because I love helping conscious brands find their voice and share their story.

I come from an Environmental Science background (read: likes reading scientific reports for fun). I’m also a proud member of the Clever Copywriting School and a graduate of Kate Toon’s Recipe for SEO Success Course.

Mash these all together, add a natural rhythm for words, and you’ll start to understand the kind of value I’ll bring to your business.