Sam, a caucasian girl, sitting on the floor. She's wearing blue jeans with rips in the knees and a black top.

SEO Copywriting to get your website found, recognised and loved.

If we bring it right back, your website has two jobs to do.

First, get found online.

Second, turn scrollers into buyers.

My SEO copywriting services help with both. 

SEO Copywriting to get your website found, recognised and loved.

 

Sam, a caucasian girl, sitting on the floor. She's wearing blue jeans with rips in the knees and a black top.

If we strip it right back, your website has two jobs to do.

First, get found online.

Second, turn scrollers into buyers.

My SEO copywriting services help with both. 

I’m Sam, an SEO copywriter from Melbourne and I write meaningful, clear and Google-lovin’ words.

 

Words that…

  • Build connection with your audience
  • Translate *what’s in your brain* into human language
  • Make the complex, simple
  • Build brand trust and credibility
  • Keep buyers coming back – again and again

And after all that creative magic? I insert the right keywords so you can wiggle your way into Google’s good books.

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A close up of Sam's legs and hands. She's sitting on the floor in blue jeans, tucking her foot into her inner thigh. Her hands are placed in her lap.

But hold on a head-scratching second, what is SEO?

 

SEO stands for Search Engine Optimisation and it’s all about creating your website in a way that helps you rank on Google. Done well, your site will be found in the organic search results.

There are a few things that contribute to your SEO. At Copy Circle, I specialise in the SEO copywriting bit, which is all about choosing the right (read: realistic) keywords and putting them in the right places.

It’s a delicate and strategic combination of customer research, knowing your competitor landscape, understanding search intent, uncovering viable target keywords – and most importantly – knowing how to weave AALLLL this intel into a story that connects with humans.

Because humans buy your stuff, not robots. 

 

What can I SEO-ify?

 

  • Full website copy
  • Home pages
  • About pages
  • Product descriptions
  • Sales pages

“Sam was easy to work with and very engaging. She kept the copy in line with our style but suggested changes to make the copy flow better. The best value for us were the suggestions she made around using the right key words in the right places. After we made the suggested changes, the enquiries were flowing through the website!”

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SEO aside, I write copy that connects with your people, inspires action, and leaves clients saying “it sounds like you’re in my brain.”

SEO Website Copywriting

 

Inclusions:

  • 60-90 minute brand briefing
  • Basic keyword research
  • Up to 500 words per page
  • Title tags and meta descriptions
  • Image title recommendations
  • Two rounds of feedback and amends
  • Pre-recorded videos to walk you through your copy
  • Proofreading
  • Final draft delivered in a word doc
  • 6 month check in after our project to see how your SEO is tracking

Get in touch for a custom quote.

 

SEO Product Description Copywriting

 

Inclusions:

  • 60-minute brand briefing
  • Keyword research
  • Up to 300 words per product
  • Title tags and meta descriptions
  • Image title recommendations
  • Two rounds of feedback and amends
  • Pre-recorded videos to walk you through your copy
  • Proofreading
  • Final draft delivered in a word doc
  • 6 month check in after our project to see how your SEO is tracking

Get in touch for a quote.

 

Blog Post Copywriting

Inclusions:

  • A 30 – 60 minute briefing
  • Keyword and topic research
  • 1000 + words of SEO copy per blog (recommended)
  • Title tags, meta-descriptions and image title suggestions
  • Links to relevant and reliable sources throughout
  • Two rounds of revisions
  • Proofreading and editing
  • BONUS social media caption to showcase your new blog post
  • 6 month check in after our work together

Get in touch for a custom quote.

Sam, founder of Copy Circle, leaning on a dead tree branch. She's wearing a cream linen dress and smiling at the camera.

Am I the Melbourne SEO copywriter for you? 

 

I’m an SEO copywriter, barefooted storyteller, and the one steering this ship (AKA Copy Circle).

I write clear and compelling copy for brands that give a toss about tomorrow. I’ve worked with businesses of all shapes and sizes – from coming up with a basic keyword strategy to build the foundations for startups, to contributing to a broader SEO strategy in large, multinational businesses. This isn’t my first rodeo.

I come from an Environmental Science background (read: a recovered jargon-speaker) and I’m a graduate of Kate Toon’s Recipe for SEO Success Course.

Mash these all together, add a natural rhythm for words, and you’ll start to understand the kind of value I’ll bring to your business.