Sam, a young caucasian woman leaning on a wooden fence. She's in a state park, wearing a cream linen dress.

Brand Map

Tone of voice guidelines for consistent, irresistible and profitable messaging.    

 

Get in touch

Brand Map

 

Sam, a young caucasian woman leaning on a wooden fence. She's in a state park, wearing a cream linen dress.

Tone of voice guidelines for consistent, irresistible and profitable messaging.    

Get in touch

Here’s the thing.

 

Without a crystal-clear brand voice, people don’t reeeeally know who you are and what you’re about.

And without a consistent brand voice, people won’t build a sense of familiarity — a sense of loyalty.

And if your brand has the personality of a cupboard door, it doesn’t exactly scream “buy our stuff.”

Photo of a small waterfall down a rocky cliff
A close up photo of Sam's hand in front of a lake. She's holding her favourite Pottery for the Planet keep cut, which is a beautiful blue and brown colour.

Your Brand Map (AKA tone of voice guidelines) will define your business personality — giving you clear directions on how to write, speak and sell.

 

It’s a 32+ page book, bound together by strategy, customer insights and a whole lot of you-ness.

“Sam was amazing! She helped us develop a voice for our brand with the Brand Map, and the copy for our website is awesome. We feel like our clients will resonate so much more with us now. She was super professional, her communication throughout the process was incredible and she is extremely knowledgeable about best practices with copy. ”

– CKCS Films

By defining your brand voice, you can…

  • Always know what to say
  • Simplify content creation
  • Create a recognisable and trusted brand
  • Get to the heart of what makes you different (and show it)
  • Get more eyes on your website and fingers clicking “buy”
Get in touch
Sam, a young caucasian woman. She's on a gravel path in a state park and spinning on the spot. She's wearing a cream linen dress and holding a hat.

What goes into your brand map?

 

  • A word and phrase bank — vocabulary that is *your* brand to a tee
  • Brand definition — never fumble over your elevator pitch again
  • Brand strategy — fun things like vision, mission and purpose
  • Competitor research — know where you sit within your industry
  • Unique selling point — what makes you so damn different?
  • Customer research — know who you’re writing for
  • Brand values — what you stand for and how this comes through in your messaging
  • Brand personality — write in the same voice, all the time (regardless of who’s writing)
  • Copy examples — see your voice in action

… Get it for $2500 AUD + GST 

 

This includes a 90 minute strategy call, 32 + page brand book, two rounds of revisions, proofreading, a PDF copy in your branding, plus a hard copy delivered to your door. Neat, huh?

Available in a two or three part payment plan.

 

Let me at it