Portfolio.

Natura Mushrooms

The Job: Regular blog posts, about page and product descriptions.

 

My Job: To educate their audience about the wonderful world of fungi. To do this, I interpret scientific studies and present it in a quirky, easy to understand way.

 

Sample Copy: 

 

Astonishing in both its look and function, Lion’s Mane Mushroom has been used in Chinese culture for centuries due to its perceived medicinal and nutritional value. In the western world, we’re a little late to the party, but strap yourselves in because this shaggy fungi still packs a punch. 

 

Lion’s Mane (Hericium Erinaceus) can also be referred to as bear’s head, Japanese yamabushitake, pom pom, hedgehog, or our personal favourite – old man’s beard. Sure, it’s a little shaggy and unkempt in appearance – but with its powerful nootropic benefits, you won’t want to judge this book by its cover.

 

Ayusa Tea

The Job: Ayusa Tea wanted the works. Home page, about page, product descriptions, community page, Guayusa tea page.

 

My Job: To educate the community about the wonders of Guayusa tea, in an inspiring, down-to-earth and informative tone.

 

Sample Copy:

 

With each cup of Ayusa Tea, you will immerse yourself in an ancient ritual from the Kichwa tribes in Ecuador. Here, they gather, sip, share, learn and replenish with Guayusa. And now, we invite you to join this nourishing ritual.

 

Sally Goodall Photography

The Job: Sally needed a full website overhaul. Home page, about page and services pages. 

 

My Job: To convey Sally’s fun, light-hearted and warm personality behind the brand. And most importantly, make people feel comfortable and empowered about the idea of getting their photos done. 

 

Sample Copy:

 

There’s so much joy to be found in the little things. Those raw, honest moments that act as a window into your world. And when I press pause on these little moments? Well, that’s when the magic happens. Whether you’re an expecting mother, an adoring family or a small business with a whole lot of heart – I’m here to capture the essence of what makes you, you.

 

Paige Digital

The Job: Candice was launching her new Small Business Branding Package and needed an epic sales page to go with it. 

 

My Job: To educate her audience about her new branding package, sprinkling in elements of her wild, approachable and warm personality. 

 

Sample Copy:

 

I’m the kinda’ designer that uses both sides of my brain. 

The right side of my brain runs free, colours outside of the lines and embraces your wild ideas (the wilder the better, I say). The left side of my brain brings structure, reason and logic. It reins in the right side when it’s lost in the clouds. The result? Branding that isn’t just unique, creative and beautiful… It works, too. 

It connects, inspires and converts.

 

The Teacher Collection

The Job: Product descriptions and about page copywriting.

 

My Job: To work with Lill to fine-tune her message, and present her products in an empathetic, honest and down to earth way. 

 

Sample Copy:

 

Created for teachers, by teachers – our original affirmation cards exist to nurture, support, inspire and motivate. They’re here to remind you that even on the toughest of days, there will always be a community of teachers that stand with you.  

 

Carefully curated to create a familiar space, our cards are inspired by the Australian bush, infectious rural communities, and of course, you – the hardworking, empathetic teacher. So glance down, breathe out and enjoy a moment of calm amidst the chaos. 

 

Hemp Collective

The Job: Regular blog post schedule.

 

My Job: To communicate scientific research surrounding hemp and cannabis in a clear, quirky and easy to understand way.

 

Sample Copy:

 

Ah, hemp oil for pets. Few phrases strike as much debate, fear, advocacy or downright confusion. But now,  more and more animal lovers are jumping on the bandwagon. Has the world gone barking mad? Well, not exactly – and today we’re going to tell you why.

 

First things first – lets not confuse hemp with marijuana. While they’re both derived from the cannabis plant, they’re very different in their effects.

 

You see, marijuana is the bad boy of the cannabis family, as it contains higher levels of THC (the compound that makes you high.) Hemp on the other hand, contains less than 0.3% THC by dry weight and higher levels of CBD.

 

So, let’s debunk a common myth: your pet won’t get high from hemp and CBD products. In fact, giving your pet these products is completely above-board.

 

CFO Babe

 

The Job: Jen wanted the works. Home page, about page, services pages, blog posts – you name it.

 

My Job: To make bookkeeping and accounting sound simple, human and a little bit fun.

 

Sample Copy: 

 

Call us crazy, but we love numbers

 

But do you know what we love even more? Supporting ambitious female entrepreneurs who are ready to build their dream business and break through that glass ceiling! Sound like you?

 

Hi, I’m Jennifer – and I’m the face behind CFO Babe. I’m here because I’ve seen small business owners feel weighed down by their numbers. They’re overwhelmed and stuck. Thankfully, I know what it takes to create a strong financial strategy – one that can grow your business and transform your life.

 

Hemp-Dealers-Logo

Hemp Dealers

The Job: Home page and about page copy.

 

My Job: To convey their fun, laidback and slightly cheeky tone of voice in their website copy.

 

Sample Copy:

 

Hemp For The People

Turns out size doesn’t matter. Those tiny hemp seeds are one of the most nutritious food sources on planet earth. They have the perfect ratio of Omega fatty acids, protein, fibre, vitamins, minerals and antioxidants. Studies show that this combination can support digestion, heart health, immunity and skin cells. 

 

Hemp For The Planet

Think of hemp like the prisoner that didn’t do it (like, actually didn’t do it). The plant’s been wrongly locked away – when in actual fact it’s one of the most useful, sustainable and fast growing crops in the world. It sucks in CO2, regenerates soil and requires no chemicals to grow (and that’s just scratching the surface, people).

 
Mt Elephant Logo

Mt Elephant

The Job: Blog post copywriting

 

My Job: To contribute to their wonderful collection of health and wellness articles with approachable, punchy and straight to the point copy. 

 

Sample Copy:

 

Humans are drawn to nature.

 

And for good reason – it has the power to heal our mind, body and spirit. Whether it’s a backyard garden or a remote National Park, our love for nature is ingrained in our evolution. We’re part of nature, not separate from it. So it’s no surprise that when we escape from our screens and four walls, we feel as if we’re returning home. 

 

Plico-energy-logo

Plico Energy

The Job: Full website rewrite.

 

My Job: To help present the Plico Energy’s game-changing business model in the best light possible, using an honest, inspiring and playful tone. 

 

Sample Copy:

 

Power To The People

 

We believe in the power of working together. We’re a community-driven initiative, which means with every solar system installed we’re putting people and the planet first.

 

Our award-winning business model does more than power your home with clean energy. You’ll join a movement of savvy homeowners, assist the wider community and work toward stabilising the grid through our 50MWH grid scale battery.  With Plico, you’re helping to pave the future of Australia’s energy.