Portfolio

My words, in the wild.

 

Kate Macindoe Jewellery

The job: Website copy for Kate’s core pages (done in The Day Hiker)

The deets: Kate began creating nature inspired jewellery in 2013, so naturally, her art and business has evolved. Quite a lot. And it was time for her website copy to reflect this. She first came to me for a website review, then loved it so much she came back for more. In one intensive day, we refreshed her core website pages, crafting fresh, joyful and down-to-earth copy that inspires her dream audience.

Tone of voice: Inspiring, down-to-earth, approachable, joyful

Sample Copy

Kate Macindoe jewellery begins in nature

— inspired by the crashing waves, the meandering bush walks, and the surprise sea treasures that emerge with the changing tide.

Then, each piece is handmade on the Mornington Peninsula and worn by you — the mindful wanderers. The saltwater lovers. The sunrise hikers. The one who says, “let’s take this trail and see where it leads us.”

This is wild jewellery for the wild at heart.

    Copycircle logo

    “When I received my final copy I was blown away. Sam has a gift for writing in a way that is everything you’ve ever felt and thought about your business, but never been able to put into words. Reading Sam’s words made me feel excited about sharing my product and story — so much so, I felt like I wanted to buy my own product!”

    – Kate Macindoe, Jeweller

    Copycircle logo

    “Could not recommend the lovely Samantha and Copy Circle enough! Her expertise in the copywriting space and professionalism is unmatched. If you’re looking for a high quality and efficient copywriter, Copy Circle is the company for you.”

    Milly Hanley, Content and Community Manager APH

    Australian Primary Hemp

    The job: Blog post copywriting

    The deets: Listed on the ASX, Australian Primary Hemp is at the forefront of the hemp industry in Australia. They were looking for a quirky copywriter to help them create educational and digestible articles. Turns out, I was that copywriter.

    Tone of voice: Approachable, lighthearted and clear

    Sample Copy

    The hemp plant is shrouded in myths and misinformation.

    And there’s little wonder why: Hemp is closely related to marijuana, it has a cloudy past that’s coupled with unclear legislation, and it’s a popular target for fake news. The ultimate formula for misunderstanding. So where’s the conscious (but confused) consumer to turn?

    Starting here, we’re going to separate 5 hemp plant facts from fiction, because it’s time we spread the right message about this incredible plant.

    *Image credit: Australian Primary Hemp

    CKCS Films

    The job: The Small Business Copywriting Package, including tone of voice strategy and full website copy

    The deets: Cass and Kane are husband-and-wife filmmakers, lovers of love and suckers for a damn good story. They came to me wanting to define their tone of voice and turn their website copy into something that reflects their playful and non-traditional approach to wedding videography.

    Tone of voice: Quirky, conversational, edgy, upbeat

    Sample Copy

    We love capturing the real and unexpected moments that make your big day, your big day. Grandma sneaking her third slice of cake. The (hilarious) slip-up in your wedding vows. And if your bridal party are breakdancing in sync by 10pm? Well, garnish us with salt and call us a margarita. We’re here to capture it.

      Cass and Kane, the Videographers behind CKCS Films, sitting on a bench in an ice cream shop. They're sharing their ice creams with each other with playful expressions.

      “Sam was amazing! She helped us develop a voice for our brand with the Brand Map, and the copy for our website is awesome. We feel like our clients will resonate so much more with us now. She was super professional, her communication throughout the process was incredible and she is extremely knowledgeable about best practices with copy.”

      – Cass and Kane, CKCS Films

      The Finspo Team out the front of their office in Melbourne

      Sam is an absolute delight to work with — diligent, talented, hard working, patient and a great communicator. She takes on feedback and delivers quality content, no matter how complex the subject matter. On behalf of team Finspo, thank you Sam!

      Michelle Yule, Head of Marketing at Finspo

      Finspo

      The job: Blog post copywriting

      The deets: Finspo is what you get when you combine a team of mortgage brokers, software developers and designers. Their team of home loan experts make it easier for you to get a great loan, and the Finspo app helps you pay it off sooner. They were looking for a quirky copywriter to contribute to their regular articles, helping communicate home loan topics with clarity and a touch of Finspo humour.

      Tone of voice: Lighthearted, clear, informative and fun

      Sample Copy

      How to get a home loan (and buy a property!)

      Home loans. If only they were as easy as calling a bank, asking (pretty please) for some money, and then throwing a housewarming in your new place.

      Because in reality? There are rules. Requirements. Boxes to tick. Hoops to jump through.

      But it’s all so you (and the lender) can make sure you’re making a good home loan decision — one that you’ll be able to comfortably afford in years to come.

      So, what’s the home loan process?

      Let’s dive into how to get a home loan, from your first meeting with a broker all the way to settlement.

      Start Broadband

      The job: Website copy for their core pages

      The deets: Start Broadband is a telecommunications provider that believes every Australian deserves access to the internet. They donate a share of every single bill to help Aussie families get online. It’s all part of their bigger mission to close the digital gap. It was my job to rewrite some of their core pages and convey their message in a caring way (with a touch of fun).

      Tone of voice: Caring, friendly, fun, quirky

      Sample Copy

      We’re Start Broadband, a telecommunications provider who believes every Australian deserves access to the internet.

      And we tick all the boxes of what a broadband company should be: simple, fast and reliable (because time is precious when there are so many cat videos to watch).

      But we decided to take it one step further. We created a local, people-first approach and vowed away from lock-in contracts.

      But we haven’t even told you the best bit. We donate a share of every single bill to fund home internet connections for low-income Aussie families currently living without a connection. It’s all part of our bigger plan to close the digital gap.

        Copycircle logo

        “Copy Circle are our go-to for copywriting. We have done website copy, blogs, product descriptions and a bunch more together. Sam is fantastic at her craft and always provides great customer service. It’s an A+ for Copy Circle”

        Andrew Whelan, Start Broadband

        Copycircle logo

        Sam is a master of her craft. So easy to work with, great value for money and amazing quality work. Couldn’t recommend her more!

        Simon McIntyre, Woodruff and Co

        Woodruff and Co

        The job: Product description copy for their best sellers

        The deets: Woodruff and Co create a range of custom, sustainable tools for businesses. But this seemingly simple concept was a lot harder to put into words. They came to me looking for help to clarify their product copy and communicate their message and processes in a simple and accessible way.

        Tone of voice: Helpful, authoritative, humble

        Sample Copy

        Practical, versatile and rustic, our signature custom rubber stamp creates a brand presence you’re show-the-world proud of. We love seeing how our community use their personalised stamps – cardboard boxes, paper bags, business cards, fabric, timber, coffee cups, ceramics, rough surfaces, curved surfaces – there’s always a new idea to surprise us.

          Design Salad

          The job: The Small Business Copywriting Package, including tone of voice strategy and full website copy

          The deets: Candice came to me with a juicy brief. We were gonna shake things up. Switch switch switcheroo. Rearrange the furniture, if you will. The reason? Her previous brand name (Paige Digital) no longer aligned with what made her offering different (read: awesome). So, we set out to create a brand that honours her new direction, celebrates her differences and attracts clients that are *done with playing it safe*

          Tone of voice: Confident with a touch of joy, kindness and quirk.

          Sample Copy

          I don’t have time for green salads here.

          They’re predictable, far-too-common and rarely raved about at the end of the night.

          I’m about the perfect summer salad: A zesty tang.

          Some crunchy surprises.

          An array of textures.

          This is branding and strategy that’ll have your audience begging for the recipe.

          Candice, sitting on a velvet couch wearing a pink onesie. She has beautiful, big curly hair and is laughing at the camera. There is a coffee table with magazines in front of her.

          “Sam’s abilities continually amaze me! She can write in every tone, for every kind of business while keeping the reader interested and entertained. I’ve been working with Sam from Copycircle for over 6 months now, as a client and collaborator and look forward to many more years of witnessing her word wizardry!”

          Candice, Design Salad

          Nicole, sitting on a ledge. She's smiling at the camera with her hair blowing in the wind.

          “As someone who is terrified of words, I am thrilled with the result. Sam is warm, funny and incredibly skilled at navigating my ideas and creating bang on content that is authentic. I absolutely recommend Copy Circle!”

          Nicole Olarenshaw, The Hunt Melbourne

          The Hunt Melbourne

          The job: The Small Business Copywriting Package, including tone of voice strategy and full website copy

          The deets: Nicole is a recruitment consultant that gives women-led businesses the people-power to grow and flourish. Her business was growing, so with that, she needed a new website to showcase her experience, personality and quirks.

          Tone of voice: Playful, approachable, caring, casual

          Sample Copy

          Hey, I’m Nicole Olarenshaw, and I find people that become a part of your business furniture.

          You know, the kind of people that slide right into your business and leave you wondering what you ever did without them.

          People that don’t just fit your business culture, but expand it.

          Most importantly, I find people to shout coffee rounds, have a laugh with and bounce ideas off.

          Because I understand you’re not just looking for anyone.

          You’re looking for someone who’ll enrich your close-knit team, boost morale and support your business in this next stage of growth.

          Radar Landscapes

          The job: The whole enchilada: full website copy

          The deets: Radar Landscapes outgrew their old website, so it was time to engage a quirky copywriter (oh, hey) for their refresh.

          Tone of voice: Approachable, quirky and honest

          Sample Copy

          At Radar Landscapes, we offer residential landscaping on the Mornington Peninsula. But more than that, we inject character, style and functionality into your outdoor space. Because we believe your garden should be a home for the soul. A place to connect, unwind, gather, relax and entertain.

          Copycircle logo

          “We had a wonderful time working with Sam, we are so excited with the end result – perfectly capturing our business. We are already highly recommending Copy Circle to friends and family!”

          Tim and Tarryn Looker, Radar Landscapes

          Shane and Ash, founders of Natura Mushrooms, standing in the forest holding their homegrown mushrooms varieties

          Sam has been writing content for us for a while now. She has been a huge asset to the team! She is very thorough with research and a great team player! She also has a genuine grasp on SEO and its importance in content creation and helping businesses grow organically. The most important thing that shines through with Sam is her genuine passion for her work.

          Shane, Natura Mushrooms

          Natura Mushrooms

          The job: Blog post copywriting

          The deets: Natura Mushrooms are a team of two Australian mushroom farmers based in Gippsland, Victoria. They were looking for a copywriter to educate their audience about the wonderful world of fungi, presenting mushroom topics in a fun, easy-to-understand way.

          Tone of voice: Fun, quirky, approachable and informative

          Sample Copy

          Ah, Christmas. ‘Tis the season of gift-giving, food comas and drenching your Chrissy pud in spiced brandy. It’s also a time when the jolly bearded man circumnavigates the globe.

          But have you ever stopped to question the origins of Santa Claus? (well, not including the upsetting time you caught your parents placing gifts underneath the tree).

          One ancient folklore believes Santa Claus and magic mushrooms (amanita muscaria) are connected.  Yep, it suggests our traditions were shaped by a time where Siberian Shaman would dress in red and white, hunt for magic mushrooms and drink psychedelic reindeer piss.

          Raspberry Digital

          The job: The whole enchilada: full website copy

          The deets: Rosemary from Raspberry Digital was ready for a new website that reflected her personality, value and expertise.

          Tone of voice: Friendly, trustworthy, approachable and clear

          Sample Copy

          We’re a boutique digital marketing agency taking busy teams from chaos to calm.

          And what if we told you that driving results with your digital marketing could be stress free? Dare we say, cruisy? No more running around in circles, working after hours, or worse – falling asleep to the echoing sound of email pings.

          We use data-driven digital marketing to get predictable leads, measurable results, sustainable growth and deeper connections. Most importantly, we’ll let you claim back your work-life balance (and leave those email pings where they belong).

          Rosemary, founder of Raspberry Digital, sitting at a black table. She's resting her head on her fist and smiling.

          “Thank you so much Sam, you exceeded my expectations at every step of our project. Sam is not only highly professional and efficient, she is also a delight to deal with, and the quality of her work is second to none.”

          Rosemary Beer, Raspberry Digital

          A beautiful Vizsla wearing the green Snoot Style puffer jacket

          Snoot Style

          The job: The whole enchilada: full website copy

          The deets: Snoot Style creates stylish, comfortable and sustainable dog apparel. In their start-up phase, they needed a copywriter to put their best foot forward, showcase their brand and begin their SEO journey.

          Tone of voice: Quirky, lighthearted and fun

          Sample Copy

          There’s a big, wide world of adventure out there, and our Dog Puffer Jacket lets your best friend embrace it – no matter what the weather person says.

          It features recycled fabric, our famous back zip, plus padding that’s so deliciously soft you’d be forgiven for thinking they’re a giant marshmallow. Our favourite feature is the super lightweight design, giving your doggo the freedom to run, jump, sit, splash, play, scratch, fetch and sniff all the stuff.

          Copycircle logo

          Kate Macindoe Jewellery

          The job: Website copy for Kate’s core pages (done in The Day Hiker)

          The deets: Kate began creating nature inspired jewellery in 2013. Naturally, her art and business has evolved. Quite a lot. So it was time for her website copy to reflect this. She first came to me for a website review, then loved it so much she came back for more! In one intensive day, we refreshed her core website pages, crafting fresh, joyful and down-to-earth copy that inspires her dream audience.

          Tone of voice: Inspiring, down-to-earth, approachable, joyful

          Sample Copy

          Kate Macindoe jewellery begins in nature

          — inspired by the crashing waves, the meandering bush walks, and the surprise sea treasures that emerge with the changing tide.

          Then, each piece is handmade on the Mornington Peninsula and worn by you — the mindful wanderers. The saltwater lovers. The sunrise hikers. The one who says, “let’s take this trail and see where it leads us.”

          This is wild jewellery for the wild at heart.

          “When I received my final copy I was blown away. Sam has a gift for writing in a way that is everything you’ve ever felt and thought about your business, but never been able to put into words. Reading Sam’s words made me feel excited about sharing my product and story — so much so, I felt like I wanted to buy my own product!

          – Kate Macindoe, Jeweller

          Copycircle logo

          Australian Primary Hemp

          The job: Blog post copywriting

          The deets: Listed on the ASX, Australian Primary Hemp is at the forefront of the hemp industry in Australia. They were looking for a quirky copywriter to help them create educational and digestible articles. Turns out, I was that copywriter.

          Tone of voice: Approachable, lighthearted and clear

          Sample Copy

          The hemp plant is shrouded in myths and misinformation.

          And there’s little wonder why: Hemp is closely related to marijuana, it has a cloudy past that’s coupled with unclear legislation, and it’s a popular target for fake news. The ultimate formula for misunderstanding. So where’s the conscious (but confused) consumer to turn?

          Starting here, we’re going to separate 5 hemp plant facts from fiction, because it’s time we spread the right message about this incredible plant.

          *Image credit: Australian Primary Hemp

          ” Could not recommend the lovely Samantha and Copy Circle enough! Her expertise in the copywriting space and professionalism is unmatched. If you’re looking for a high quality and efficient copywriter, Copy Circle is the company for you.”

          Milly Hanley, Content and Community Manager APH

          Cass and Kane, the Videographers behind CKCS Films, sitting on a bench in an ice cream shop. They're sharing their ice creams with each other with playful expressions.

          CKCS Films

          The job: The Small Business Copywriting Package, including tone of voice strategy and full website copy

          The deets: Cass and Kane are husband-and-wife filmmakers, lovers of love and suckers for a damn good story. They came to me wanting to define their tone of voice and turn their website copy into something that reflects their playful and non-traditional approach to wedding videography.

          Tone of voice: Quirky, conversational, edgy, upbeat

          Sample Copy

          We love capturing the real and unexpected moments that make your big day, your big day. Grandma sneaking her third slice of cake. The (hilarious) slip-up in your wedding vows. And if your bridal party are breakdancing in sync by 10pm? Well, garnish us with salt and call us a margarita. We’re here to capture it.

          “Sam was amazing! She helped us develop a voice for our brand with the Brand Map, and the copy for our website is awesome. We feel like our clients will resonate so much more with us now. She was super professional, her communication throughout the process was incredible and she is extremely knowledgeable about best practices with copy.”

          – Cass and Kane, CKCS Films

          The Finspo Team out the front of their office in Melbourne

          Finspo

          The job: Blog post copywriting

          The deets: Finspo is what you get when you combine a team of mortgage brokers, software developers and designers. Their team of home loan experts make it easier for you to get a great loan, and the Finspo app helps you pay it off sooner. They were looking for a quirky copywriter to contribute to their regular articles, helping communicate home loan topics with clarity and a touch of Finspo humour.

          Tone of voice: Lighthearted, clear, informative and fun

          Sample Copy

          How to get a home loan (and buy a property!)

          Home loans. If only they were as easy as calling a bank, asking (pretty please) for some money, and then throwing a housewarming in your new place.

          Because in reality? There are rules. Requirements. Boxes to tick. Hoops to jump through.

          But it’s all so you (and the lender) can make sure you’re making a good home loan decision — one that you’ll be able to comfortably afford in years to come.

          So, what’s the home loan process?

          Let’s dive into how to get a home loan, from your first meeting with a broker all the way to settlement.

          Sam is an absolute delight to work with — diligent, talented, hard working, patient and a great communicator. She takes on feedback and delivers quality content, no matter how complex the subject matter. On behalf of team Finspo, thank you Sam!

          Michelle Yule, Head of Marketing at Finspo

          Copycircle logo

          Start Broadband

          The job: Website copy for their core pages

          The deets: Start Broadband is a telecommunications provider that believes every Australian deserves access to the internet. They donate a share of every single bill to help Aussie families get online. It’s all part of their bigger mission to close the digital gap. It was my job to rewrite some of their core pages and convey their message in a caring way (with a touch of fun).

          Tone of voice: Caring, friendly, fun, quirky

          Sample Copy

          We’re Start Broadband, a telecommunications provider who believes every Australian deserves access to the internet.

          And we tick all the boxes of what a broadband company should be: simple, fast and reliable (because time is precious when there are so many cat videos to watch).

          But we decided to take it one step further. We created a local, people-first approach and vowed away from lock-in contracts.

          But we haven’t even told you the best bit. We donate a share of every single bill to fund home internet connections for low-income Aussie families currently living without a connection. It’s all part of our bigger plan to close the digital gap.

          “Copy Circle are our go-to for copywriting. We have done website copy, blogs, product descriptions and a bunch more together. Sam is fantastic at her craft and always provides great customer service. It’s an A+ for Copy Circle”

          Andrew Whelan, Start Broadband

          Copycircle logo

          Woodruff and Co

          The job: Product description copy for their best sellers

          The deets: Woodruff and Co create a range of custom, sustainable tools for businesses. But this seemingly simple concept was a lot harder to put into words. They came to me looking for help to clarify their product copy and communicate their message and processes in a simple and accessible way.

          Tone of voice: Helpful, authoritative, humble

          Sample Copy

          Practical, versatile and rustic, our signature custom rubber stamp creates a brand presence you’re show-the-world proud of. We love seeing how our community use their personalised stamps – cardboard boxes, paper bags, business cards, fabric, timber, coffee cups, ceramics, rough surfaces, curved surfaces – there’s always a new idea to surprise us.

          Sam is a master of her craft. So easy to work with, great value for money and amazing quality work. Couldn’t recommend her more!

          Simon McIntyre, Woodruff and Co

          Candice, sitting on a velvet couch wearing a pink onesie. She has beautiful, big curly hair and is laughing at the camera. There is a coffee table with magazines in front of her.

          Design Salad

          The job: The Small Business Copywriting Package, including tone of voice strategy and full website copy

          The deets: Candice came to me with a juicy brief. We were gonna shake things up. Switch switch switcheroo. Rearrange the furniture, if you will. The reason? Her previous brand name (Paige Digital) no longer aligned with what made her offering different (read: awesome). So, we set out to create a brand that honours her new direction, celebrates her differences and attracts clients that are *done with playing it safe*

          Tone of voice: Confident with a touch of joy, kindness and quirk.

          Sample Copy

          I don’t have time for green salads here.

          They’re predictable, far-too-common and rarely raved about at the end of the night.

          I’m about the perfect summer salad: A zesty tang.

          Some crunchy surprises.

          An array of textures.

          This is branding and strategy that’ll have your audience begging for the recipe.

          “Sam’s abilities continually amaze me! She can write in every tone, for every kind of business while keeping the reader interested and entertained. I’ve been working with Sam from Copycircle for over 6 months now, as a client and collaborator and look forward to many more years of witnessing her word wizardry!”

          Candice, Design Salad

          Nicole, sitting on a ledge. She's smiling at the camera with her hair blowing in the wind.

          The Hunt Melbourne

          The job: The Small Business Copywriting Package, complete with tone of voice strategy and full website copy

          The deets: Nicole is a recruitment consultant that gives women-led businesses the people-power to grow and flourish. Her business was growing, so with that, she needed a new website to showcase her experience, personality and quirks.

          Tone of voice: Playful, approachable, caring, casual

          Sample Copy

          Hey, I’m Nicole Olarenshaw.

          And I find people that become a part of your business furniture.

          You know, the kind of people that slide right into your business and leave you wondering what you ever did without them.

          People that don’t just fit your business culture, but expand it.

          Most importantly, I find people to shout coffee rounds, have a laugh with and bounce ideas off.

          Because I understand you’re not just looking for anyone.

          You’re looking for someone who’ll enrich your close-knit team, boost morale and support your business in this next stage of growth.

          “As someone who is terrified of words, I am thrilled with the result. Sam is warm, funny and incredibly skilled at navigating my ideas and creating bang on content that is authentic. I absolutely recommend Copy Circle!”

          Nicole Olarenshaw, The Hunt Melbourne

          Copycircle logo

          Radar Landscapes

          The job: The whole enchilada: full website copy

          The deets: Radar Landscapes outgrew their old website, so it was time to engage a quirky copywriter (oh, hey) for their refresh.

          Tone of voice: Approachable, quirky and honest

          Sample Copy

          At Radar Landscapes, we offer residential landscaping on the Mornington Peninsula. But more than that, we inject character, style and functionality into your outdoor space. Because we believe your garden should be a home for the soul. A place to connect, unwind, gather, relax and entertain.

          “We had a wonderful time working with Sam, we are so excited with the end result – perfectly capturing our business. We are already highly recommending Copy Circle to friends and family!”

          Tim and Tarryn Looker, Radar Landscapes

          Shane and Ash, founders of Natura Mushrooms, standing in the forest holding their homegrown mushrooms varieties

          Natura Mushrooms

          The job: Blog post copywriting

          The deets: Natura Mushrooms are a team of two Australian mushroom farmers based in Gippsland, Victoria. They were looking for a copywriter to educate their audience about the wonderful world of fungi, presenting research in an easy-to-understand way.

          Tone of voice: Fun, quirky, approachable and informative

          Sample Copy

          Ah, Christmas. ‘Tis the season of gift-giving, food comas and drenching your Chrissy pud in spiced brandy. It’s also a time when the jolly bearded man circumnavigates the globe.

          But have you ever stopped to question the origins of Santa Claus? (well, not including the upsetting time you caught your parents placing gifts underneath the tree).

          One ancient folklore believes Santa Claus and magic mushrooms (amanita muscaria) are connected.  Yep, it suggests our traditions were shaped by a time where Siberian Shaman would dress in red and white, hunt for magic mushrooms and drink psychedelic reindeer piss.

          “Sam is a huge asset to the team! She has a genuine grasp on SEO and its importance in content creation and helping businesses grow organically. The most important thing that shines through with Sam is her genuine passion for her work.”

          Shane Cayless, Natura Mushrooms

          Rosemary, founder of Raspberry Digital, sitting at a black table. She's resting her head on her fist and smiling.

          Raspberry Digital

          The job: The whole enchilada: full website copy

          The deets: Rosemary from Raspberry Digital was ready for a new website that reflected her personality, value and expertise.

          Tone of voice: Friendly, trustworthy, approachable and clear

          Sample Copy

          We’re a boutique digital marketing agency taking busy teams from chaos to calm.

          What if we told you that driving results with your digital marketing could be stress free? Dare we say, cruisy? No more running around in circles, working after hours, or worse – falling asleep to the echoing sound of email pings.

          We use data-driven digital marketing to get predictable leads, measurable results, sustainable growth and deeper connections. Most importantly, we’ll let you claim back your work-life balance (and leave those email pings where they belong).

          “Thank you so much Sam, you exceeded my expectations at every step of our project. Sam is not only highly professional and efficient, she is also a delight to deal with, and the quality of her work is second to none.”

          Rosemary Beer, Raspberry Digital

          A beautiful Vizsla wearing the green Snoot Style puffer jacket

          Snoot Style

          The job: The whole enchilada: full website copy

          The deets: Snoot Style creates stylish, comfortable and sustainable dog apparel. In their start-up phase, they needed a copywriter to put their best foot forward, showcase their brand and begin their SEO journey.

          Tone of voice: Quirky, lighthearted and fun

          Sample Copy

          There’s a big, wide world of adventure out there, and our Dog Puffer Jacket lets your best friend embrace it – no matter what the weatherman says.

          It features recycled fabric, our famous back zip, plus padding that’s so deliciously soft you’d be forgiven for thinking they’re a giant marshmallow. Our favourite feature is the super lightweight design, giving your doggo the freedom to run, jump, sit, splash, play, scratch, fetch and sniff all the stuff.

          My brain. Your business.