DSC
Australia’s leading NDIS educators
“Sam is such a talent! She has done an awesome job of getting to know our business and representing our values and brand perfectly in her copy. Super reliable and easy to work with. Can’t say enough good things about her really!”
– Evie Naufal, Managing Director
The brand
DSC is the home of real-talk training, conferences, briefings and consulting – delivered by Australia’s leading NDIS educators.
DSC cut through bureaucratic BS, apply their hearts and smarts, and draw on their lived experience to simplify NDIS for the disability sector. Oh, and they work with the NDIS – not for the NDIS (there’s a big difference).
Today, DSC is made up of 35 damn good humans who share a common (and relentless) goal: to support people to get better outcomes out of the NDIS.
The project
Working on a retainer basis, I’m the go-to copywriter for DSC.
Long story short: they regularly have words that need writing – so they’ll fire me an email, provide details about a particular NDIS topic, then get fresh copy back in their inbox a few days later (in the sass-mouthed DSC tone of voice, of course).
I first worked with the DSC team to create a tone of voice strategy, and they’ve kept coming back ever since. Good thing, because I’m a little obsessed with them.
- Tone of voice strategy
- Workshops
- eLearnings
- Website copy
- Conference sales page
- eDMs
- Email nurture sequences
Tone of voice
Fun, frank, knowledgeable, unashamed
