Product Description Copywriting.

Product description copywriting
to get tongues wagging

The way we shop has changed.

 

Browsing through shelves has turned into scrolling online. Asking the shop assistant has turned into filling out a contact form. And trying on those pants now forces your imagination.

 

For this reason, product description copywriting should be more than writing a few dot points.

 

It’s a place to walk your audience through the experience – the sight, smell, taste or feel of your products.

 

Sure, it’ll never be the same as experiencing products in person. But done well, it should run a solid second place.

 

At Copy Circle, we give your products the spotlight they deserve. And we do it in a way that’s ethical, informative and a little quirky. Because honestly? We’re all a little tired of the smarmy sales pitch.

Sam sitting on a stool outside a cafe, she's scrolling on her phone and wearing a bright jumpsuit

Here's how a product description copywriter can help...

 

》 Connect you with your dream audience. You know, the people who are looking for exactly what you offer

 

》 Inject personality into your product descriptions – because nobody likes a yawn-fest

 

》 Appeal to your audience’s senses, helping them smell, taste, feel or experience your products

 

》 And best of all? Get your products found on Google through some savvy SEO skills

How does product description copywriting work?

How Many?

Let us know how many product descriptions you need, and we'll create a custom package

Briefing

A 60-minute brand briefing where we’ll dive deep into your products and brand

Write

We'll write product descriptions that are personality packed and optimised for Google

Deliver

Fresh and quirky product descriptions, delivered straight to your inbox

Get in touch for a custom quote

We offer a 15 minute discovery call, where we chat about your vision and ideas.